Heart Station/Stay Gold

"Heart Station / Stay Gold"
Single by Utada Hikaru
from the album Heart Station
Released February 20, 2008
Format CD
Recorded 2007
Genre J-pop, R&B
Length 4:37 (Heart Station)
5:15 (Stay Gold)
Label EMI Music Japan
Writer(s) Hikaru Utada
Producer Hikaru Utada
Utada Hikaru singles chronology
"Do You"
(2007)
"Heart Station / Stay Gold"
(2008)
"Fight the Blues"
(2008)

"Heart Station/Stay Gold" is Hikaru Utada's 20th Japanese single (28th single overall). The single was released on February 20, 2008, her first for 2008 with its first pressings featuring an official "Heart Station" sticker. "Stay Gold" debuted to radio on January 7, 2008, and on Recochoku download formats back on December 7 of 2007. 'Heart Station' debuted just two weeks post for Chaku-Uta Ringtone downloads on January 21, 2008, as well as for radio airplay.[1][2] Utada performed Stay Gold on her 2010 tour, Utada: In The Flesh 2010.

"Stay Gold" was performed during Utada's two date concert series Wild Life in December 2010.[3]

Contents

Song information

The lyrics of "Heart Station" center around the metaphor of a radio station that connects people by picking up on the secret frequencies of the heart. It is a bitter-sweet song about a couple who is going through the end of a relationship and the both of them are unsure if they feel the same way because they aren't talking and communicating properly. Thus, they rely on "heart station" to convey their true feelings. The song has an experimental feel to it, while still maintaining pop roots.

"Stay Gold" is a more positive song about a woman who is encouraging her partner to "stay gold" and to remain happy, even when tough times are near. The song is much ethereal than Heart Station and the lyrics of the song were inspired by Robert Frost's poem Nothing Gold Can Stay and Stevie Wonder's song of the same name. The composition has a prominent piano background with a light R&B feel.

Promotional efforts and tie-ins

"Stay Gold" was featured in Kao's Asience late 2007 "Prism Hair" Shampoo commercial.[4][5] A brand new 2008 commercial (with a narrative and more cinematic presentation) begun airing on 29 February 007 featuring the same song.[6]

"Heart Station" will be the 2008 commercial song for Recochoku.[5] The "Heart Station" Recochoku commercial began airing on 12p.m. January 25, 2008 in Japan and features original footage and imagery of Utada shot last year in December 2007.[7] The video, entitled "PON PON Kumachan," became available for download according to her Japanese site on the same day.[8] On January 26, 2008, her official Japanese site launched a special "Heart Station" website with the single's information as well as blog parts to place the "PON PON KUMACHAN" video on fan's blogs. There are also links to several radio stations across Japan, presumably some promotional agreement between "Heart Station" and various FM channels, with some boasting individual "Heart Station" stickers, indicating each as a "special" Heart Station.[9] The "flying" date of the single's release, 19 February 2008, caused some Japanese-resident purchasers to not only receive the first press edition grid of stickers, but also a bottle of Ascience shampoo at some CD Maxi shops (the tie-in product of "Stay Gold").[10] The single debuted at #2 with 14,882 units sold its first 24 hours.

Heart Station music video

On February 1, 2008, Space Shower TV officially stated that Utada’s “Heart Station” music video will be directed by Japanese videographer Muto Masashi who has work with many popular artists.[11] The video premiered on February 4, 2008 on VMC's Juke Box Japan.[11] The full video indeed aired in Japan and made its way onto the internet across multiple sites and formats (most notably YouTube) on February 4, 2008.[12] It has received positive reviews from most fans, as Utada actually appears in this PV throughout for the first time in a PV since 2007's "Flavor of Life: Ballad Version". Many fans have said that her eye movements are the true hidden meanings and is what makes this PV so mysterious, but others have deemed it as boring, likening it to the negative responses of Hikari, which also lacked the impressive special effects and aesthetics of the other Hikaru/Kazuaki video collaborations.

The video features Utada, simply attired in a white top, jeans, and white headphones, singing on a train filled with black-clad, mysterious people until she arrives at her destination(presumably the director's reference to another form of "Heart Station"). Less noticeable elements that relate to the song include the track lights that follow a heartbeat-like pulse as the train travels along. Also, when the video is shown in a first-person perspective of the viewer, the people appear to be pitch black but whenever it switches to Utada's perspective, us seeing through Utada's eyes, we see the passengers in full color.

The PV stayed at #1 for five weeks (from February 15, 2008–March 21, 2008) on Space Shower TV music video channel's Original Chart.[13]

Radio and digital statistics

For the week of February 10, 2008, after debuting only about three weeks earlier at #40, "Heart Station" hit the top of J-Wave's Tokio Hot 100 Single Airplay chart and has so far, as of March 3, 2008, has been at that peak for three non-consecutive weeks[14] and would later reach the #1 apex for the week of February 24, 2008 on FM Osaka 851's Top 100 songs and later Kiss FM Kobe's Hot 40 and Toyama's Top 50 Countdown. It also debuted at #1 on the HOT EXPRESS' Daily FM chart (on March 1, 2008, it would also again be at #1 for the second consecutive week)[15] and #4 on the Chaku-Uta All chart (which the song has a tie-in with).[16] On March 1, 2008, HEART STATION was #2 on the newly created Billboard Japan Hot 100 chart, higher than its #3 debut on the Oricon Singles chart due to the fact its considerable airplay records were also accounted.[17] It has been #1 on the Billboard Japan Airplay Charts for 2 weeks as of March 5, 2008.[18] It has also been #1 on Hot Express' Weekly FM chart for three weeks thus far.[19] According to a new Livedoor article, Utada’s latest single, “Heart Station,” was the most played song on Japanese radio in the month of February. The song recorded 1,064 plays, the only song to cross the one thousand threshold that month. This also brings the monthly total airplay above her own previous record month of 1,037 plays for 2002’s smash hit "Traveling".[20][21] Oricon released their weekly NINKI chart on March 14, 2008, and Utada’s “HEART STATION” came in easily at #1. The NINKI chart does not reflect predicted sales, but gave an indication of the level of interest within the general Japanese public.[22]

"Stay Gold" was downloaded just over 250,000 times by the end of the December 2007 month, meaning it was the fourth in the monthly rankings for RIAJ's Chaku-Uta Ringtones.[16] It had its greatest success at radio for debuting at #1 on Hot Express' Daily FM chart for the week it debuted, and reaching a high #7 on the Tokyo Hot 100 Singles Airplay chart, but rather quickly descended most radio rankings it had peaked mostly in the Top 3, 20 or 40 of after achieving the latter peak, somewhat akin to "Kiss & Cry."

Tracklist

No. Title Length
1. "Heart Station"   4:37
2. "Stay Gold"   5:15
3. "Heart Station (Original Karaoke)"   4:38
4. "Stay Gold (Original Karaoke)"   5:15

Chart rankings

All rankings are for "Heart Station" or the single as a whole, unless noted.

Charts (2008) Peak
position
Billboard Japan Hot 100[23]
  • Stay Gold
1
Billboard Japan Hot 100[24] 2
Oricon Weekly singles[25] 3
RIAJ Reco-kyō ringtones Top 100[26]
  • Stay Gold
4
RIAJ Reco-kyō ringtones Top 100[27] 9

Certifications and sales

Charts Amount
Oricon physical sales[28] 77,000
RIAJ physical certification[29] 100,000
RIAJ ringtone downloads[30]
  • Stay Gold
500,000+
RIAJ full-length cellphone downloads[31] 250,000+
RIAJ full-length cellphone downloads[32]
  • Stay Gold
100,000+
RIAJ PC downloads[33] 100,000+

Chart procession and succession

Preceded by
Incumbent
Billboard Japan Hot 100 number one single
"Stay Gold"

January 21, 2008
Succeeded by
"Be Free" by Greeeen

TV promotional performances[34]

On January 31, 2008, several Japanese media sources announced that EMI was contacting potential audience members for her Fuji T.V. HEY!HEY!HEY! performance, set to be recorded on February 10, 2008 with the actual airing date on the 18th.[35] Although it was originally purported that Utada would perform both A-Sides from this single at all the T.V. Venues, it has been reported that only "Heart Station" would be sung at TV Asahi's Music Station.[36] The TBS Utaban episode promoting "Heart Station/Stay Gold" was shot in Japan February 12, 2008 according to one of Utada's blog messages.[37][38] This would be the lone TV performance of "Stay Gold," according to the Japanese TV magazine, with all the others going to the single's other A-side, "Heart Station.[39]"

In all of her performances of Heart Station, Utada has featured prominent ad-libbing in the beginning of the song and in the ending, in which she sings variations of the line, "This is from the bottom of my heart," twice. It is unknown if she will continue this pattern in future performances.

  1. 02.18 - Fuji TV HEY!HEY!HEY! - Heart Station
  2. 02.22 - TV Asahi Music Station - Heart Station
  3. 02.22 - Nihon TV Music Fighter - Heart Station
  4. 02.23 - TBS CDTV - Heart Station
  5. 02.28 - TBS Utaban - Stay Gold

Heart Station/Stay Gold magazine promotional schedule

発売日   雑誌名

  1. 1月17日(木) ぴあ
  2. 2月 4日(月) Gyao Magazine
  3. 2月 7日(木) steady.
  4. 2月 9日(土) PATIPATI
  5. 2月12日(木) U-SIDE(※WEB)<2/20追加
  6. 2月13日(水) TV LIFE
  7. 2月13日(水) TVぴあ<1/28追加
  8. 2月14日(木) CDでーた
  9. 2月14日(木) ワッツイン
  10. 2月15日(金) 月刊ソングス
  11. 2月15日(金) BIGLOBE(※WEB)<2/20追加
  12. 2月20日(水) TOWER
  13. 2月20日(水) VA
  14. 2月20日(水) TSUTAYA CLUB MAGAZINE<1/28追加
  15. 2月20日(水) oricon style(※WEB)<2/20追加
  16. 2月20日(水) goo音楽(※WEB)<2/20追加
  17. 2月20日(水) MUSICO(※WEB)<2/20追加
  18. 2月20日(水) MySound(※WEB)<2/20追加
  19. 2月20日(水) listen japan(※WEB)<2/20追加
  20. 2月20日(水) AOL(※WEB)<2/20追加
  21. 2月20日(水) au one ミュージック<2/20追加
  22. 2月21日(木) デジタルオーディオファン
  23. 2月21日(木) MSN(※WEB)<2/20追加
  24. 2月22日(金) ORICON STYLE(雑誌)
  25. 2月23日(土) 月刊歌謡曲
  26. 2月23日(土) Ray <1/18追加
  27. 2月24日(日) TV navi
  28. 2月24日(日) Invitation<1/28追加
  29. 2月25日(月) Music Master
  30. 2月25日(月) スカパー!ガイド<1/28追加
  31. 3月 1日(土) ポップティーン

References

  1. ^ U.Blog » “HEART STATION” Chaku-Uta 01.21
  2. ^ U.Blog » “HEART STATION” Airs on Radio 01.21
  3. ^ "宇多田ヒカル一時休止前ラスト公演で感涙&Ust新記録樹立" (in Japanese). Natalie. December 13, 2010. http://natalie.mu/music/news/41982. Retrieved December 17, 2010. 
  4. ^ YouTube - Broadcast Yourself
  5. ^ a b Hikki's WEB SITE
  6. ^ http://www.kao.co.jp/asience/special/movie/
  7. ^ U.Blog » “HEART STATION” Recochoku commercial O.A. 01.25
  8. ^ U.Blog » “PON PON Kumachan” Video for Download
  9. ^ 宇多田ヒカル 「Heart Station」Special Site
  10. ^ U.Blog » “HEART STATION/Stay Gold” On Sale Now
  11. ^ a b Space Shower Tv|スペースシャワーTv|Music Video Search
  12. ^ U.Blog » “Heart Station” Full Pv
  13. ^ Space Shower Tv|スペースシャワーTv|Original Chart
  14. ^ U.Blog » U.Bit: Utada @ HEY!3, HS on J-Wave Hot 100
  15. ^ WEEKLY AIRPLAY CHART TOP5 / 音楽情報サイト:hotexpress
  16. ^ a b 社団法人 日本レコード協会|各種統計
  17. ^ ビルボードジャパン ホット100 - Billboard(ビルボード) - TSUTAYA online
  18. ^ ビルボードジャパン ホット100エアプレイ - Billboard(ビルボード) - TSUTAYA online
  19. ^ WEEKLY AIRPLAY CHART TOP5 / 音楽情報サイト:hotexpress
  20. ^ U.Blog » “HEART STATION” Monthly Airplay; Utada Bests Record
  21. ^ livedoor ニュース - 宇多田ヒカル、着うた無料DL第2弾は「First Love」
  22. ^ U.Blog » U.Bits: “First Love” Downloads, NINKI, Nick Awards
  23. ^ "Japan Billboard Hot 100" (in Japanese). Billboard Japan. 2008. Archived from the original on September 17, 2010. http://www.webcitation.org/5so1SxLTw. Retrieved September 17, 2010. 
  24. ^ "Japan Billboard Hot 100" (in Japanese). Billboard Japan. March 3, 2010. Archived from the original on September 17, 2010. http://www.webcitation.org/5so1clcoE. Retrieved September 17, 2010. 
  25. ^ "HEART STATION/Stay Gold - 宇多田ヒカル/ オリコンランキング情報サービス「you大樹」" (in Japanese). Oricon. http://ranking.oricon.co.jp/free_contents/search/detail.asp?itemcd=748922&samecd=1. Retrieved 2010-09-17. 
  26. ^ "レコード協会調べ 12月度有料音楽配信チャート(「着うた(R)」)<略称:12月度レコ協チャート(「着うた(R)」)>" (in Japanese). RIAJ. 2008-01-20. http://www.riaj.or.jp/data/others/chart/w080120_1.html. Retrieved 2010-09-17. 
  27. ^ "レコード協会調べ 2月度有料音楽配信チャート(「着うた(R)」)<略称:2月度レコ協チャート(「着うた(R)」)>" (in Japanese). RIAJ. 2008-03-20. http://www.riaj.or.jp/data/others/chart/w080320_1.html. Retrieved 2010-09-17. 
  28. ^ "オリコンランキング情報サービス「you大樹」". Oricon. http://ranking.oricon.co.jp. Retrieved 2010-09-17.  (subscription only)
  29. ^ "ゴールド等認定作品一覧 2008年2月" (in Japanese). RIAJ. 2010-03-10. http://www.riaj.or.jp/data/others/gold/200802.html. Retrieved 2010-09-17. 
  30. ^ "レコード協会調べ 4月度有料音楽配信認定 <略称:4月度認定>" (in Japanese). RIAJ. 2008-05-20. http://www.riaj.or.jp/data/others/chart/w080520_3.html. Retrieved 2010-09-17. 
  31. ^ "レコード協会調べ 3月度有料音楽配信認定 <略称:3月度認定>" (in Japanese). RIAJ. 2009-04-20. http://www.riaj.or.jp/data/others/chart/w090420.html. Retrieved 2010-09-17. 
  32. ^ "レコード協会調べ 3月度有料音楽配信認定 <略称:3月度認定>" (in Japanese). RIAJ. 2009-04-20. http://www.riaj.or.jp/data/others/chart/w080420_3.html. Retrieved 2010-09-17. 
  33. ^ "レコード協会調べ 10月度有料音楽配信認定 <略称:10月度認定>" (in Japanese). RIAJ. 2008-11-20. http://www.riaj.or.jp/data/others/chart/w081120_3.html. Retrieved 2010-09-17. 
  34. ^ U.Blog » “HEART STATION/Stay Gold” TV Schedule
  35. ^ U.Blog » HEY!x3 Taping Date: 02.10
  36. ^ U.Blog » “HEART STATION” @ 02.22 Music Station
  37. ^ U.Blog » Utada: Utaban filmed 02.12
  38. ^ U3MUSIC INC
  39. ^ U.Blog » “Stay Gold” Performance @ Utaban